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My Story
I have been chasing search engine algorithms since the late 1990s, and am equally annoyed and intrigued every time Google gets smarter.
Before founding nekuda I was a copywriter, Photoshop editor, a content manager and an affiliate marketer in pre-Google search engines. While working with the Israeli yellow pages and during his affiliate marketing phase I discovered search engine marketing. By the time Google took over online search and the term SEO was coined, I was already hooked.
SEO
SEM
PPC
Experience
In my 20 years’ experience in the search marketing industry, I have planned and built search engines, optimized and promoted websites for both local and global search engines; managed the internet arenas of Zap Group (the local version of Yellow Pages), and was a VP manager at InterLogic, an international gaming company.
Founder & CEO
Senior consultant, researcher, digital solutions developer and provider at the Israel-based international digital marketing agency. Specializing in search-engine marketing, social media marketing technologies and trends, focused on performance and results.
VP Marketing
An online developer of skill gaming platform and community.
Managing all Marketing & SEM efforts in a highly competitive multilingual environment.
Director of R&D / Search Marketing
Search marketing responsibility for various in house Internet ventures and client consulting.
Web Arenas Manager
Managing all characterization, development, Integration and implementation of the Israeli yellow pages web site (d.co.il), Including search engine algorithm characterization and execution.
SEM manager, Directing all SEO and PPC efforts for the Israeli Golden Pages (Zap Group)
My Blog
I live in Binyamina. In my position as a CEO of nekuda, I am responsible for managing large-scale digital projects for various companies, startups, non-profits and government organizations. I am also an online marketing consultant for companies and startups, a member of advisory boards in several organizations and a recurring speaker and presenter in industry events and summits including GoMobile, SMX Israel, TNW, Israel Digital, Sphinconn, Amsterdam CAC, Affilicon and more.
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